Cheaper bus fares, which can be bought with contactless bankcards, as well as cash, have been launched in Slough by new operator Thames Valley.
Thames Valley, which is operated by the same organisation behind the award-winning buses of Reading, Reading Buses, is now running route 5 between Slough, Chalvey and Cippenham daily under contract to Slough Borough Council.
And to encourage people onto the modern fleet of bright white, green and red buses fares have been reduced to a maximum £2 single and £4 return, which can also be used as a day ticket.
All fares, including a new £15 weekly ticket, can be purchased from the driver with either cash or a contactless bankcard – a first for local buses in Slough outside the London bus network.
“Getting more people on-board the bus is a key aim of re-launching the route,” said Martijn Gilbert, Chief Executive Officer of Reading Buses/Thames Valley.
“We are delighted to be working with Slough Borough Council to continue the operation of route 5 as well as journeys on some other services in the borough.
“Modern and dependable transport is a critical ingredient in the success of any town or city and our award-winning formula of reliable, friendly services has a good track record of promoting local buses.
“They are the very best way to get around, make efficient use of congested road space and help improve air quality.”
In addition to operating route 5, Thames Valley is also providing evening journeys on route 4 to Maidenhead as well as Sunday and public holiday services on route 6 to Wexham Park.
These services are also operated under contract to Slough Borough Council.
From this week Thames Valley has also taken on an hourly service on route 2 from Slough to Windsor and Dedworth, building upon the 702 Green Line service which was taken on at the end of last year.
Councillor Martin Carter, lead member for planning and transport, said: said: “We are delighted to have secured Reading Buses under the new title of Thames Valley to provide services to residents and commuters across the borough.
“Reading Buses have been transporting customers in and around Reading for more than 100 years and have a proven track record in providing quality bus services with a strong focus on innovation and customer service.
“Already, despite only operating for 10 days in Slough, we are receiving emails and calls from bus users delighted with the new service.
“I would encourage people to give the new service a go as the improvement is very noticeable and the new fleet of buses are state of the art.”
Full details of Thames Valley bus services in Slough can be found on line at www.thamesvalleybuses.co.uk
The company also operates a twitter feed @thamesvalleybus to keep customers informed of service news and updates.